ZRST Traffic Safety InstituteProfessional learning · ZambiaEnquire about training CPD-12 · Short professional course
Road Safety Communication & Behaviour Change Campaigns
Design road safety messages around specific audiences and barriers, and assess what the campaign achieves.
Course overview
A 2-day course on designing, delivering, and evaluating road safety behaviour change campaigns in the Zambia context. Covers behaviour change theory (COM-B, EAST), audience analysis, media mix for Zambia, message development, campaign monitoring, and a hands-on campaign brief exercise.
What the course covers
- Differentiate awareness, education, enforcement support and behaviour change
- Segment audiences and barriers to safer behaviour
- Design messages that support proven countermeasures
- Measure campaign reach, recall and behavioural indicators
Topics you will study
- Why Road Safety Campaigns Fail (and Succeed)
- Behaviour Change Theory: COM-B and EAST
- Audience Analysis and Message Development
- Media Mix for Zambia: Radio, Social, Print, Community
- Campaign Monitoring and Evaluation
- Campaign Brief Presentation and Assessment
Practical learning
Prepare a campaign brief with a defined audience, behaviour goal, message, media mix and evaluation measures.
Who should enquire?
Road safety communications officers, NGO programme staff, government communications teams, marketing professionals. ZTSI will confirm entry criteria and suitability for your role.
Duration and study periods
2 days. Short-course starts are available throughout the year by arrangement. Share your preferred dates when you enquire; ZTSI will confirm a scheduled cohort or employer booking.
Learning combines taught sessions, case work and practical tasks. ZTSI will confirm teaching days, assessment dates, breaks and any field or placement arrangements before enrolment.
Entry and prior experience
Proposed entry requirement: Grade 12 Certificate or O Levels; recognition of prior learning may apply for working professionals.
Ask ZTSI to confirm the admission criteria and how prior experience may be considered.
Start with an enquiry. ZTSI confirms intake dates and delivery arrangements. Ask about the proposed award and its recognition. Expressing interest does not confirm admission or reserve a place.
Course fee
ZMW 2,200 standard fee per participant.
Ask ZTSI for an approved invoice, fee coverage and the payment schedule before booking. Institutional or group training is quoted separately.
Talk to ZTSI
Discuss this course with ZTSI.
Our team can explain the programme’s readiness, fee coverage, delivery arrangements and next steps.